Train with intention. Build for life
Become the strongest version of yourself.
12+ years coaching · 800+ clients transformed · 50,000+ sessions
Elite, no-nonsense coaching for people who are done guessing. We build training that fits your life and gets results that last.
Head Coach & Founder
Alex Pierce
Different by design
Coaching that respects your time and your body.
Most programs are built to impress on day one and break you by week six. Apex is built for the long game — progressive, sustainable training that compounds for years, not weeks. Every session is deliberate. Every rep has a reason.
- NASM Certified Performance Enhancement Specialist
- Former collegiate strength & conditioning coach
- Precision Nutrition Level 2 coach
- Author of "Built for Life" training method
Ways to train
Find the format that fits you.
1-on-1 Training
Fully personalized programming and hands-on coaching, built around your body, your goals, and your schedule.
Explore private coachingSmall Group
Train in tight-knit groups of four. The energy of a class with the attention of a private session.
See group timesOnline Coaching
Custom programs, weekly check-ins, and form reviews delivered straight to the Apex app — anywhere.
Start training remotely
800+
Clients transformed
12+
Years coaching
47%
Avg. strength gain
92%
Client retention
Membership
Commit to the version of you that’s coming.
No contracts. No initiation fees. Cancel anytime.
Foundations
$149/ month
Build the habits and base strength that everything else is built on.
- 2 sessions per week
- Personalized program
- Nutrition starter guide
- Apex app access
- Most popular
Performance
$279/ month
Our most popular plan — serious coaching for serious progress.
- 4 sessions per week
- Fully tailored programming
- Weekly nutrition coaching
- Monthly progress testing
- Priority scheduling
Elite
$449/ month
Unlimited access and total accountability for the truly committed.
- Unlimited sessions
- Daily coach access
- Bloodwork & recovery review
- Competition prep support
Real transformations
The proof is in the people.
“I came in barely able to do a push-up. A year later I deadlift twice my bodyweight and feel ten years younger.”
-32 lbs in 16 weeks
Marcus Webb · Performance member “The coaching is next level. Every session has a purpose and the accountability is exactly what I needed.”
+45% squat in 6 months
Priya Raman · Online client “After two back surgeries I thought my lifting days were over. Apex rebuilt me — stronger and pain-free.”
Pain-free & back to 315 lbs
Devon Clarke · 1-on-1 client
As seen in
- MEN’S FITNESS
- IRON & OAK
- THE STRENGTH JOURNAL
- PEAK ATHLETE
- COACH WEEKLY
Your first session is on us.
Book a free consultation, meet your coach, and walk out with a plan. No pressure, no contracts — just a clear next step.
Book a Free Consultation(555) 040-0000 · 88 Forge Street · Open 5am–9pm daily